In this post, I will talk briefly about 3 factors that may, and most likely are, impacting your business growth. At the end of the post, I will outline a simple solution with a plan. Please read the entire post, act on the plan and share with others. Thank you for being part of the cause to rebuild the middle class, generate sustainable funds for causes and strengthen communities.
3 Factors Impacting Your Business Growth
Technology helping or hurting?
It might be time for you to test and measure the return on investment of time, energy and money into your internet marketing. I'm going to make two confident statements then share a few points as to why.
1.Most companies will either lack the expertise or the budget to hire the expertise to run effective internet marketing that produces tangible results. It is getting harder and harder to be seen and heard online and therefore driving the cost of expertise up.
2.There really are only two options to survive and thrive in today's shifting world. We will need to have effective internet marketing or be part of collaborative community.
The internet is crowded and noisy and the attention span of consumers has decreased almost to being nonexistent. We are in a pull society. Attempts to reach us with advertising are futile as we spend our time pulling info that we want and ignoring the rest. So we are present but in most cases, not paying attention. If you want to test this comment, look at the number of likes, shares, comments, re-tweets, etc. on your business posts. The results always tell the truth.
A Shrinking Middle Class
In 1971, 61% of Americans represented the middle class and today it is more like 50% or less. I won't go into too much detail about why that is or the massive impact on society right now but suffice to say that in simple terms, the pool of buyers for your products and services, is shrinking.
Decreasing Velocity of the Dollar
Since approximately February of 2006, the velocity of the US dollar has been decreasing. Again, very simply, this means that people are not spending money as fast. In fact, it is said to be at an all-time low. In order for your business to make money, someone has to spend money. A decreasing velocity spells stunted growth for small companies.
Solution and Plan
The solution is to create micro-economies. A micro-economy is a small sub part to the overall economy where individuals create a pod and agree to collaborate, co-create, generate and stimulate economic growth with a real plan inside the pod. We call these micro-economies, "Local Impact Zone's".
A local Impact Zone or (LIZ) for short, will:
1.help businesses decrease their cost of sales and marketing while increasing their client base and profits through collaborative effort and energy.
2.Generate sustainable funds for causes through a socially responsible model in each LIZ
3.Provide individuals a solid income opportunity to facilitate collaboration and viral growth that benefits the collective.
The key to a LIZ is culture and collaboration. I want to invite you to join a conference call to learn more on
Monday night, August 22nd at 6pm PST, 7pm MST
641-715-3580 pin # 793905
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